Sales & Marketing

SPECIALTYDESCRIPTION
Business DevelopmentBusiness development involves pursuing strategic opportunities for a company, such as cultivating partnerships or identifying new markets.
Campaign ManagementThe process of executing marketing campaigns and measuring and reporting on their effectiveness.
Community ManagementCommunity management involves advocating for a brand on any platform that customers may be found, and acting as a bridge between the brand and consumers.
Content StrategyContent strategy is the process of planning, developing, and managing content to support the objectives of an organization.
Digital MarketingDigital marketing includes all marketing that use digital technologies, such as computers, mobile phones, and the internet.
Email MarketingEmail marketing is the use of email to promote products or services, and to develop relationships with potential customers.
Lead GenerationLead generation is used in marketing to identify and cultivate potential customers for an organization.
Marketing AutomationMarketing automation is the process of using software to automate marketing actions, allowing organizations to be more effective.
Marketing StrategyMarketing strategy is concerned with designing plans to promote and sell a product or service.
Market ResearchMarket research focuses on gathering information about consumer needs and preferences to determine market strategy.
Public RelationsPublic relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
Search Engine MarketingSearch engine marketing is the discipline of increasing a website’s visibility in search engine results through paid and organic marketing.
Search Engine OptimizationSearch engine optimization is the discipline of increasing traffic to a website from organic search engine results.
Social Media MarketingSocial media marketing is the process of using social media to promote products and services.
TelemarketingTelemarketing is the process of contacting prospective customers to sell products or services.

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