Remote Offered Salary :

Content Writer

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Job Description

Construction is transforming. Viewpoint is growing and looking for a creative, motivated and results-oriented content writer to join our marketing team and engage our diverse audience. In this role, you will write blogs, ebooks, web pages, customer stories, social posts and other content formats, while maintaining a high editorial standard. In addition to exceptional writing and storytelling, you know that effective web copy is easy to find online, contributes to brand awareness and supports lead generation. You’re comfortable working in a fast-paced environment with multiple stakeholders and evolving priorities — all with a smile on your face and a ready laugh. This position reports to our Content Lead as part of our Marketing Communications team. The ideal candidate will have experience writing about B2B technology.

 

Duties and Responsibilities

Write relevant, engaging marketing content for multiple digital channels

Edit for grammar, messaging, consistency, and brand voice

Repurpose and optimize existing content for ongoing relevance and search value

Use current best practices for SEO, web content and content management

Contribute to a robust editorial calendar and share responsibilities among the team

Ensure all content is on-brand, clear and correct, adds value, and is well optimized for search across multiple channels

Respond to content requests from demand gen, customer marketing, product marketing, sales, HR and other teams and departments

Learn and absorb the construction industry and their diverse needs and challenges

Work with the web team to ensure that content is properly placed and distributed

Use digital tools to measure and analyze content performance and make recommendations for future content planning

 

Requirements

Bachelor’s degree in English, Journalism, Public Relations or related field

2-5+ years of experience writing web-based marketing content

Experience writing about technology for both technical and non-technical audiences

Excellent communication skills, and ability to take initiative to complete projects

Knowledgeable of current SEO best practices and content tracking and analytics

Comfortable working in a tech-enabled environment (Google Office Suite, etc.)

Proven editorial skills, ability to work with cross-functional teams and prioritize multiple projects

Excellent time-management and project-management skills to prioritize manage editorial schedules and deadlines working with senior leaders and subject matter experts

Basic technical understanding of HTML and web publishing applications

Viewpoint is an Equal Opportunity Employer

DISCLOSURE for US-BASED POSITIONS ONLY: Viewpoint requires a criminal background investigation, and employment and education verification as a condition of employment.

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