Sectors Digital Marketing
Posted Jobs 0
Company Name Imaginators
Job description & Responsibilities:
The Account Optimizer will serve as the primary point of contact between the client’s Campaign Managers, Delivery Managers & Account Managers. The role will work directly with the them to identify and execute optimization opportunities across the clients advertising platform.
- Expert on the tools and technologies for digital marketing campaign optimization, especially Google Ads platform
- Identifying and executing opportunities for process improvement.
- Contribute in identifying initiatives to create efficiencies.
- Expert in any of the Search, Display, Mobile and Video advertising networks
- Analyzing campaign performance and formulating optimization strategies.
- Presenting optimization proposals to Google’s Campaign Managers, Delivery Managers & Account Managers.
- Identifying ROI opportunities on client accounts
- Managing and growing relationships with the key stakeholders
- 2+ years prior work experience in Digital Marketing (Especially Google Ads Platform)
- Worked on Campaign Optimization, Keywords Analysis, Keyword Research, Reporting and Analysis, and Account Audit
- Excellent organizational skills and detail-oriented approach to problem solving
- BA or BS in Marketing, Economics, Computer Science, Communications, Journalism or related field
- Effective Written & Spoken English with a minimum of 58 as Versant
Required Skills and Experience
- Exposure to international clients/accounts (US/UK/CA/APAC etc.) highly preferable
- Knowledge of AdWords Editor
- Demonstrated capability for critical thinking with an analytical outlook
- Prior experience in an operations environment
- Work experience in a B2B environment
- Experience working in a client facing role
- Experience working with Excel and data management techniques
- Excellent communication skills
- Excellent command of written English spelling and grammar
- Good interpersonal relationship skills
Preferred Skills and Experience
- Experience working in online advertising operations
- Work experience managing projects on rapid timelines