Job description & Responsibilities:

The Account Optimizer will serve as the primary point of contact between the client’s Campaign Managers, Delivery Managers & Account Managers. The role will work directly with the them to identify and execute optimization opportunities across the clients advertising platform.

Responsibilities include:

• Expert on the tools and technologies for digital marketing campaign optimization, especially Google Ads platform
• Identifying and executing opportunities for process improvement.
• Contribute in identifying initiatives to create efficiencies.
• Expert in any of the Search, Display, Mobile and Video advertising networks 
• Analyzing campaign performance and formulating optimization strategies.
• Presenting optimization proposals to Google’s Campaign Managers, Delivery Managers & Account Managers.
• Identifying ROI opportunities on client accounts
• Managing and growing relationships with the key stakeholders

Qualifications

• 2+ years prior work experience in Digital Marketing (Especially Google Ads Platform)
• Worked on Campaign Optimization, Keywords Analysis, Keyword Research, Reporting and Analysis, and Account Audit
• Excellent organizational skills and detail-oriented approach to problem solving 
•  BA or BS in Marketing, Economics, Computer Science, Communications, Journalism or related field
• Effective Written & Spoken English with a minimum of 58 as Versant

Required Skills and Experience

• Exposure to international clients/accounts (US/UK/CA/APAC etc.) highly preferable
• Knowledge of AdWords Editor
• Demonstrated capability for critical thinking with an analytical outlook
• Prior experience in an operations environment
• Work experience in a B2B environment
• Experience working in a client facing role
• Experience working with Excel and data management techniques
• Excellent communication skills
• Excellent command of written English spelling and grammar 
• Good interpersonal relationship skills 

Preferred Skills and Experience

• Experience working in online advertising operations
• Work experience managing projects on rapid timelines